(Hunt Valley, MD) – Terra Technology Group’s (TTG) Samantha Pedder will present in the Professional Outdoor Media Association’s (POMA) Insights Session titled “Open Arms: Incorporating DEI (Diversity, Equity, and Inclusion) Aspects in Our Brands” on Tuesday, October 12, 2021. Also featured in the panel will be Marchelle “Tig” Davis of “My Sister’s Keeper Defense” and Justin Morrissey of the National Shooting Sports Foundation.

Pedder, Davis, and Morrissey presented on this topic initially at the #2021POMA conference in June. After an engaging conversation with the audience, the team opted to pursue an Insights Session with POMA to continue the conversation as fall hunting seasons begin. This session will take a hard look at diversity, equity, and inclusion (DEI) among the gun-owning, hunting, and broader outdoor communities to help media professionals create a more inviting culture around their brands and messaging – and ultimately building more inclusive experiences for all.

TTG’s Commitment to DEI

TTG and its clients such as the Oregon Department of Fish and Wildlife, Washington Department of Fish and Wildlife, West Virginia Department of Natural Resources, and Maryland Department of Natural Resources serve a growing diverse constituent base of more than 3,000,000 customers. TTG works with its clients to understand their customer segments, both established and emerging, and then reviews their collective efforts to ensure that these segments are represented in marketing and programming efforts.

“Success for our clients requires them to remain relevant to their customers – new and experienced anglers, target shooters, and hunters alike – and this has often been a challenging task. Marketing and technology strategies present unique opportunities to meet their customers where they are and communicate to them personally and inclusively. TTG serves as a partner in helping our clients accomplish this goal and believe we can do even more in connecting to the growingly diverse group of people interested in the outdoors,” commented Pedder. 

To TTG, doing more includes maintaining a commitment through their core values to Diversity, Equity, and Inclusion, continuing the conversation through partnerships such as this one, and continually evaluating opportunities to advance these efforts in the outdoor industry.

“As we’ve built our brand in this industry, we’ve maintained our commitment to keeping DEI efforts at the forefront of our work. Our staff represents a diversity of life experiences and talents, and their experiences range from aspiring to avid recreationists in all outdoor segments. We know that our strength in successfully serving our clients starts with our team, and we value the diverse perspectives and experiences they bring to their work. With their help and with our clients and partners, we will continue to do our part in building an equitable experience to help all people get outdoors,” commented TTG president Caroline Howell. 

Attend the Event

The POMA Insights Session will occur on Tuesday, October 12, from 12:00 – 1:00 pm eastern. The session is free for POMA members and $49 for non-members. Please visit this link to register. To learn more about Terra Technology Group, its staff, and the services it offers, please visit http://www.terratg.com.